Distinct character districts at Mosaic enrich and diversify the environment; provide opportunity for branding placemaking and wayfinding; and help refine and inform the leasing vision.
Mosaic District Comprehensive Design Services
Fairfax County, Virgnia
Graphics, wayfinding, and placemaking
Mosaic is a LEED Silver-certified urban neighborhood developed by Edens in Fairfax County, Virginia. The 1.9 million-square-foot development features best-in-class national and local retail; over 1,000 residential units; a 148-room boutique hotel; Class-A office space; 4,000 parking spaces; two parks; and additional open space for neighborhood festivals, performances, and gatherings.
Dyal and Partners (now Dyal Branding & Graphics, A Page Company) provided overall visioning; identity development; wayfinding, environmental graphics, placemaking elements, and storefront design; and established retail design criteria. The overarching mission was to create a comprehensive design vocabulary that could extend seamlessly into all aspects of the project.
To help create the desired organic – and authentic – urban environment, Dyal Branding & Graphics created and branded distinct character districts within the development. These districts were intended to enrich and diversify the environment; provide opportunity for branding placemaking and, subsequently, wayfinding; and help refine and inform the leasing vision regarding what complements and influences the architecture in certain areas.
Edens’ relentless commitment to hand-picking suitable retailers has resulted in a rich and varied tenant mix. Dyal Branding & Graphics worked within individual tenant’s brand guidelines to design specialty, custom storefronts for their Mosaic locations. The team also established retail design criteria to ensure that the stores and signage of future tenants complement the architecture and overall aesthetic of the development.
As part of the project team, Dyal Branding & Graphics received an Outstanding Neighborhood or Small Area Plan award from the American Planning Association for “a plan developed for a sub-area of a community that advances the art and science of planning.” Mosaic also won a 2013 ICSC Gold Design and Gold Sustainable Design Award, with Dyal recognized as Design Architect for the project.
Outstanding Neighborhood or Small Area Plan, American Planning Association (APA).
2013 ICSC Gold Design Award, International Council of Shopping Centers
2013 ICSC Gold Sustainable Design Award, International Council of Shopping Centers
“Working with Dyal and Partners has been and continues to be a fantastic experience. Having completed many projects over the past 5 years, they are creative, responsive and best of all, great partners.”
– Bill Caldwell, AIA, LEED AP
Managing Director, Edens