AIA Austin’s newest committee, Women in Architecture, chaired by Page Principal Wendy Dunnam Tita, announces its inaugural three-week event, Shape the Conversation, starting February 8 through March 2. Events include a kick-off Opening Party on Friday, February 10, with guest speaker Wendy Davis.
Recognizing the extraordinary achievements of women architects in Texas and beyond, the goal of “Women in Architecture Exhibits and Events Series” is to increase awareness of the breadth of women designers in the built environment and in order to increase diversity and inclusion in the profession. Pagers Jenna Steinbeck and Julie Pizzo contributed to the design and organization of the events.
Shape the Conversation will feature three exhibitions highlighting the work of women architects throughout the years, across the nation and in Travis County: 1850 to the Future (at 249 W. 2nd Street, originally shown and created by AIA Houston); Shaping Austin (at 249 W. 2nd Street) and National Outlook, Local Stories (at Goldsmith Hall, UT School of Architecture).
Women in Architecture will also include a number of lunchtime roundtable panels and happy hours hosted by women-led and local architecture firms. Donations raised during exhibits and events will support a leadership development program in development for all AIA Austin members and associates. Shelby Blessing and Diana Su have been leading the research and development of that program with Wendy Dunnam Tita. The goal of the program is to strengthen leadership skills and increase diversity in the profession. The program will begin in 2018.
For more information about Women in Architecture and Shape the Conversation events, visit https://aiaaustin.org/committee/women-architecture.
Page/Dyal Branding & Graphics designed a book cover for Nature and Cities: The Ecological Imperative in Urban Planning and Design, which explores urban ecological design.
The book was recently named a Best Books of 2016 by the American Society of Landscape Architecture, noting the book’s ability to make complex ideas more accessible.
Nature & Cities includes 17 essays from leading planners and landscape architects from around the globe. Page/Dyal friend Frederick Steiner is editor, along with George Thompson and Armando Carbonell.
Congratulations to editors and all contributors of the book!
Page/Dyal Branding & Graphics was engaged to develop new brand identities for KUT and KUTX, as well as create a marketing campaign for KUTX. Austin Public Radio Station KUT has been a respected source of news, information, music and entertainment for more than 50 years. Previously a single frequency, KUT acquired an additional frequency in 2013, which became KUTX 98.9. With this addition, KUT 90.5 became dedicated to news and remained Austin’s NPR Station, while KUTX 98.9 became dedicated to music. When it started, the new station adopted the same logo and identity DNA that was already established for KUT, with color as the differentiators. While the stations are often thought of as siblings that share parents, they each have their unique content, voice and personality. Page/Dyal Branding & Graphics’ charge and goal was to develop new brand identities for each of the stations that accurately portray the missions, attributes and brand voices.
When approaching the project, the design team referenced market research commissioned by KUT/KUTX and looked at the problems through various lenses to find solutions that communicate core brand attributes. They consider the key areas that make up a brand, including the brand experience (how the brands are experienced and how they communicate the brand promise); the value experience (what do the stations add to our lives); the listener experience (how do users and listeners experience and use KUT and KUTX); and the social experience (what value does the community add to KUT and KUTX). A goal in any brand identity project is to capture a brand’s promise and true experience and visually communicate that. By looking at the stations through these frameworks, Page/Dyal Branding & Graphics was able to hone in on authentic attributes that make up KUT and KUTX.
The KUT identity was inspired by the qualities that make KUT vital and essential to the local and larger community. In the team’s early discovery and exploration, it identified various qualities that represented KUT, and two in particular resonated with the design team and the client as being the essential foundations of KUT—depth and perspective. KUT provides in-depth reporting that provides their audience with understanding and perspective.
These attributes became springboard for the visual identity exploration, and Page/Dyal Branding & Graphics looked at layering and shifting viewpoints and angles. The ultimate solution subtly alludes to this idea with layered fields of information.
For KUTX, the design team went through similar framework exercises in the beginning of the project. At its basic and functional level, KUTX catalogs and curates the music that matters, and is a platform for content and experiences. The KUTX voice and attitude, however, takes on a unique and special tone that those who tune in regularly instantly recognize. The team wanted to craft a brand that reflected the voice that so many in Austin (including the project designers) revere and know so well. KUTX rightly so prides itself on being a platform for music that is ‘made here’, ‘played here’, and has stood the test of time.
There is a sort of insider quality and appeal for KUTX listeners. They know the programming, the hosts, the quirks—all of which make the listener experience unique but relatable.
In Page/Dyal Branding & Graphics’ exploration and looking for inspiration, the design team took note of the universal use of Cooper Black, a serif typeface that has an influence and place in so many cultural touchpoints, spanning every decade since the 1920s. Because of its pedigree and relevance, it has a familiarity and insider appeal. The team utilized the typeface for the identity, which in a way pays tribute to the countless artists and musical groups that has played such a role and influence on the station throughout its history.
The result is a visual identity that resonates with the brand promise, and is approachable and authentic.
As part of the effort Page/Dyal Branding & Graphics also conceived of a campaign for KUTX that could be used for a variety of marketing applications. KUTX positions itself as “The Austin Music Experience.” The new campaign creates opportunities for personalization, by inviting participants to define what that means to them. The simple phrase “Austin Music Is…” further validates KUTX’s stake as a proprietor of Austin music.
The McCombs School of Business at The University of Texas at Austin (UT Austin) has turned to a trusted firm with a longstanding relationship with the university to help raise its reputational profile. Dyal Branding & Graphics, A Page Company (Page/Dyal), will collaborate with Sol Marketing, an Austin-based entity, to develop a brand positioning strategy and a supporting visual identity system to solidly position McCombs as a leading top-tier business school.
Page/Dyal has previously completed several major brand projects for The University of Texas System, including the academic brand for the flagship campus at Austin and identities for the newly-opened Dell Medical School as well as the Blanton Museum of Art. They also have created marketing campaigns in support of UT Austin initiatives. Page/Dyal designs wayfinding systems, architectural graphics, signage, exhibit design, retail design and themed or branded spaces. It has completed branding and graphics projects across a wide range of client industries in the U.S. from corporations to museums to non-profits to architecture firms.
According to Carla Fraser, Page/Dyal co-founder, ““We are pleased to have this opportunity to work with one of the most valuable and highly regarded educational brands in the U.S. With several UT alumni in our studio, we find it both personally and professionally rewarding to be selected by the McCombs School of Business at this exciting time for the College; in short, we are thrilled to be involved.” Co-founder Herman Dyal, a graduate of the UT School of Architecture, was recently named by DAM Magazine as the most significant individual in the Austin art and design community.
The faculty at the McCombs School of Business are ranked fifth in the world for research productivity*; the undergraduate program is tied for first among schools with the most top 10 business specialties**; and the MBA program was recently named the No. 1 best value among top-tier business schools in America**. The school’s objective is to elevate its reputational profile to match its performance, both domestically and abroad.
Page/Dyal and Sol Marketing will initiate the brand positioning process with a comprehensive review of McCombs’ reputational strengths, which will include an extensive brand study among multiple stakeholder groups. The school last conducted a major brand evaluation in 2005, so the makeup of prospective and current student as well as alumni audiences will have changed dramatically. Other audiences to be surveyed include faculty, staff, corporate partners and industry influencers.
The first milestone of the McCombs brand strategy is expected to be completed in six to nine months.
We are pleased to announce that we are now a consulting service at Page, a multidisciplinary architecture and engineering firm with offices across the U.S. and affiliates abroad. As Dyal Branding & Graphics, A Page Company, we will continue to provide consulting services to our existing and new clients across multiple industries, while expanding the Page client services with Branding & Graphics. This move allows us to elevate the level of our services through expanded resources.
Our team will be led by Herman Dyal, FAIA, Page Principal and Branding & Graphics Director; and Carla Fraser, MPA, Page Principal and Branding & Graphics Director.
Page’s consulting business model fully supports Dyal Branding & Graphics in continuing to provide service to existing and new clients in the same manner we have for the past six years. The Page model supports all of its consulting groups in working with other multidisciplinary architecture and engineering firms without conflict of interest.
Our new structure will enable Dyal Branding & Graphics to offer our clients enhanced service through additional staff and resources. We will also will implement a strategy to expand the scope of work offered to both national and international clients.
With roots extending back to 1898, Page provides architecture, interiors, planning, consulting and engineering services throughout the United States and around the world. The firm’s diverse, international portfolio encompasses the healthcare, academic, government and science and technology sectors, as well as civic, corporate and urban housing projects. Page Southerland Page, Inc. has 500 employees across offices in Austin, Dallas, Denver, Houston, San Francisco and Washington, D.C.
Learn more about Page at www.pagethink.com.