On the East side, across the rail, ahead of the curve.

Platform Brand Identity and Experiential Graphics
Austin, Texas

Client
Greystar

Professional Services
Brand Strategy
Naming
Brand Identity Design
Identity Guidelines
Experiential Graphics Design

The east side of Austin has become one of the foremost centers of creative lifestyles, culinary experiences, design, art, and all that’s new and exciting in the city. Dyal and Partners (now Dyal Branding & Graphics, A Page Company) was engaged by Greystar to provide creative services for a new apartment project in the area. The scope of work has included project naming; brand identity; tagline studies and copywriting; project signage, placemaking elements and specialty graphics; and temporary leasing center design.

The name Platform leverages the project’s location next to a light rail stop, while also alluding to this being a place from which one can easily experience the whole dynamic city. The brand identity Dyal Branding & Graphics developed utilizes an eclectic mix of visual elements, giving it a kind of idiosyncratic nature which helps distinguish the project from the vast Austin rental market.