Developing a boutique hotel vibe for a luxury apartment community.
The Ivy & The James
The Ivy is a luxury apartment property located in the middle of Houston’s leafy River Oaks neighborhood, and close to the city’s finest shopping and dining establishments.
Developed by Stonelake Capital Partners, The Ivy shares an 11-acre site with neighboring partner property, The James. The resort-like properties feature a 5-acre park fronting Westheimer, one of Houston’s major thoroughfares, while the two towers sit peacefully back into the neighborhood.
The Ivy features such elevated amenities as a private residence bar and lounge, a spa-inspired pool and concierge-level services.
Our brand strategy for The Ivy was to emulate the sophistication, elegance and details that exist in the property itself. The identity captures the project’s name with an iconic single, highly-detailed leaf; employs engraving-quality tonal backgrounds with botanical imagery; and employs an elegant serif font. The color palette ranges from silver and gold to deep blues and grays.
Elegance in simplicity.
The print collateral system is elegantly simple, with its appeal derived largely from the quality of materials and printing methods.
Brand Identity Design
Experiential Graphics Design
Print & Collateral Design