Making a downtown where there was none.
Mosaic is a LEED Silver-certified urban neighborhood developed by Edens in Fairfax County, Virginia.
The 1.9 million-square-foot development features best-in-class national and local retail; over 1,000 residential units; a 148-room boutique hotel; Class-A office space; 4,000 parking spaces; two parks; and additional open space for neighborhood festivals, performances, and gatherings.
Our team provided overall visioning, identity development, wayfinding, environmental graphics, placemaking elements, and storefront design. We also established retail design criteria and designed many of the storefronts.
The overarching mission was to create a comprehensive design vocabulary that could extend seamlessly into all aspects of the project.
To help create the desired organic – and authentic – urban environment, we created and branded distinct character districts within the development.
Authentic and true retail expression
Edens’ relentless commitment to hand-picking suitable retailers has resulted in a rich and varied tenant mix.
Our team worked with individual tenants to design specialty, custom storefronts and retail presentation. We established retail design criteria to ensure that future tenants storefronts complement the architecture and aesthetic of the overall district.
Effective tenant presentation helps establish a sense of place for itself and its neighbors, as well as for the destination as a whole.
As part of the project team, we received an Outstanding Neighborhood or Small Area Plan award from the American Planning Association for “a plan developed for a sub-area of a community that advances the art and science of planning.” Mosaic also won a 2013 ICSC Gold Design and Gold Sustainable Design Award.
Architecture character development
Retail tenant standards and design
Signage and experiential graphics