A distinct and idiosyncratic personality in a crowded and undifferentiated market.

Platform Hero Image

Platform

Greystar engaged us on a new, unnamed residential project in east Austin.

Located near downtown, along the metro line, and amidst a rapidly developing neighborhood of art galleries, coffee shops, and cafés, the project serves as the perfect base from which to live and explore all that the city has to offer.

So, we connected the purpose of the project with its location and offered a name to tell this story: Platform.

No rules, no problem.

We tapped into the vernacular of industrial transportation graphics to design an identity system that was about more about capturing a mood than following strict rules. We used a variety of typefaces, each with it's own distinct purpose, to communicate the eclectic nature of the place.

Platform Apartments Business Card and Collateral

Leasing center meets gallery space.

To share the concept with prospective residents, we designed a pop-up leasing space in the art gallery across the street. In just three weeks we planned the layout out the space, selected and procured furniture, curated as well as created art, and opened up for pre-leasing. Custom railroad tie shelves displayed the finish options in the apartments and featured lighting that would be used in the apartment's corridors.

Details, details, details.

The idiosyncratic nuances of the identity were further realized in the built environment—from building identification to room plaques. A wide variety of fabrication methods were used—including hand-painting, neon, and mixed-media signage to further enhance the experience.

Platform Leasing Center Neon Sign
Platform Neon Blade Sign
Platform Directional Wayfinding
Platform Window Signage
Platform Address Signage
Platform Building Identification Blade Sign
Platform Directional Signage
Platform Amenity Signage
Platform Primary Identification Signage

Services Provided

Brand Strategy
Naming
Brand Identity Design
Tagline and creative copywriting
Identity Guidelines
Experiential Graphics Design
Print and Collateral Design
Interior Space Presentation & Design
Leasing Center visioning, design and implementation