Uniting distinct colleges under a single University brand.

The University of Texas at Austin

The University of Texas at Austin is a tier-one research university and the flagship institution of the University of Texas System.

Our team was retained by the University to develop a comprehensive academic brand identity that could be employed across academic colleges and central administration units of the University.

We designed a new family of signatures that gives the University flexibility based on need. The structured system accommodates the institutional hierarchy while also allowing for both formal and less formal branded uses.

The primary mark is an extraction of the University’s seal, which was an appropriate gesture given the history, traditions and aspirations of the University.

The shield’s elements each have significance to the university: the Texas Lone Star is at the center, surrounded by simplified oak and olive branches signifying, respectively, strength and peace; the number of leaves represents the 18 colleges of the University; and the rhythm of the abstracted words on the Book of Knowledge provide a hidden reference to the key phrase in the University alma mater. “The eyes of Texas are upon you, all the live long day.”

Marking a threshold and chiseled in stone.

Our team designed and implemented a formal entrance to The University of Texas at Austin campus at the foot of University Avenue, where it intersects Martin Luther King Boulevard. University Avenue serves as a transitory space between the university campus and the Austin city fabric.

Paul Cret’s 1933 University of Texas Master Plan extended malls and vistas in the four cardinal directions from the then new University Hall. The south vista, which defines University Avenue, is in direct alignment with the Texas Capitol Building.

In addition to marking the gateway to the campus, the project also includes a small plaza which has become a prime photo and viewing spot for students, faculty and visitors.

Services Provided

Brand Identity
Brand Architecture
Identity Guidelines
Graphic Design
Environmental and Placemaking Design